How manipulating data results in negative customer experience

Supermarkets. They do love a good old price match. Data, typically used from the mysupermarket platform is used in realtime at the checkout for both store and online baskets. The checkout operators tell you with proudness that your shop today was £x cheaper than that of rivals. But how was this calculated and had they

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Being data dependent – can getting our fix be different?

For anyone who is a commuter they know just how bad it is when the trains ‘go wrong’. It seems like there is no system in control and a train appearing some kind of miracle. When there is poor weather you can expect disruption, after all it could be ‘wrong kind of sun’, that SouthEastern