Fast, fast, slow, fast – the rhythm of customer experience

How companies can assess and plan their actual customer experience Customer experience. The first word – Customer, it says a lot. When it comes to marketing and technology investment, the lion’s share is certainly in pre-sales with three core phases: Discover – that old thing called advertising, or whatever format is your paid flavour today

Why Quick Wins will be the death of you

Almost as sure as the sun rises each day, I’ve been witness to the mandatory inclusion of comprehensive heuristic reviews and best practice reports as part of any digital transformation programme. Now don’t get me wrong, I’m not saying these activities are idea killers but as a marriage they bear the inevitable offspring that is