As another year is drawing to a close there are a good dose of trend reports available. A few years back I would have downloaded a bunch of them, scanning for common lines of thinking. It pretty much always left me feeling like I didn’t have a good enough handle on the next big thing.
I’d really like a pound for every transformation project I hear about. It seems that just about everybody is on the bandwagon, there’s obviously a lot of transformation to be done. At the heart of these programmes is the fundamental need to change – and to change quickly. Not a day goes by without multiple
Telling my bank to get on their bike Like most folks in the digital industry I get a daily overwhelming dose of articles to read. I make enough time to stop the drowning sensation and never feel like I’m on top of it. Note to self, must try harder. There’s a constant stream of how
How companies can assess and plan their actual customer experience Customer experience. The first word – Customer, it says a lot. When it comes to marketing and technology investment, the lion’s share is certainly in pre-sales with three core phases: Discover – that old thing called advertising, or whatever format is your paid flavour today
Almost as sure as the sun rises each day, I’ve been witness to the mandatory inclusion of comprehensive heuristic reviews and best practice reports as part of any digital transformation programme. Now don’t get me wrong, I’m not saying these activities are idea killers but as a marriage they bear the inevitable offspring that is
Recently I returned from a family holiday in Thailand. Some time to turn down the volume of work and reflect on projects from the past year. It was quite therapeutic to stop and think about how each piece of work had gone, the people, and what I had learned. It produced a good guide for