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Evil retail? Turns out we’re not so manipulative

April 16, 2016 Jonathan Lovatt-YoungLeave a Comment on Evil retail? Turns out we’re not so manipulative

After spending a good few months with a team conducting a heuristic review of UK retailer checkout processes I was expecting to see a swathe of persuasive design patterns set out to do their worst in convincing us to part with our cash. It’s either a case that we’ve got a bunch of ethical marketeers

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OPINION CATEGORIES

  • Customer experience
  • Questioning convention
  • Psychology
  • Dark patterns

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Opinion contains a collection of customer experience observations focused on asking questions where deep-rooted industry norms are in operation. A number of challenges are set to service designers and businesses asking how can we ultimately change current poor experience to ones that customers love.

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