Experience Strategy
The Oxytocin Organisation provides an original methodology to enable business to create participation based strategies.
Inputs to value design: Service architecture Connections design Once the organisation understands where to focus, new islands of capabilities start to form. These in isolation are useful as single functions, but the real power is addressing how these separate functions can be joined – connections if you like. With all the elements in place now
At the heart of The Oxytocin Organisation methodology is the P3 model – where participation is purposefully assessed, designed and changed. Each activity contains a range of tools and techniques that are to be executed in sequence for the three areas: Culture Data Experience These methods are created for the organisation to do itself, not
Organisations either feel so overwhelmed by the potential number of projects that they do nothing because the prospect of making any kind of dent is out of reach or they instantly convert this list to a backlog. It’s so large that after the first tranche, momentum is lost and normal service of focusing on quick
Creating a single page in an easy to understand language, where all employees can see what the fundamental organisation vision and purpose is and how it is brought to life, can be a powerful and memorable tool. Each item is linked together in a cascade to show how they cannot be easily separated. If all
A social manifesto Think about the following questions: Aside from the elevator pitch of the brand strategy, what is your organisation’s social manifesto? Do you even have one or know what it is? Are you on the side of the customer? What are you doing that’s worthwhile and meaningful or out to prove a point?
All of the psychology and behavioural economics learnings have led to a generalised model to enable change: Illustration – Behaviour cycle The cue – something telling us to act now, anticipating the reward by acting Which triggers The action – completes the routine, easy, familiar, beautiful and obvious May provide The reward – sometimes
User-Centred Design is not new, since the early days of Human-Computer Interaction there has been a requirement to understand who is using the software and what they are trying to achieve. A whole suite of vocabulary is used in the area, often meaning the same thing. The semantics matter how to describe who matters most: