My team and I had the honour of working with Jon on a high-profile client project to assess a virtual reality interface for a pharmaceutical product through market research with healthcare professionals. We reached out just to see how we could collaborate and his deep expertise and passion had impact right from the start; we just HAD to work together because we knew Jon would really take the research to the next level.

He added significant value to the research from start to finish through identifying hypotheses that we could test, mapping the user journey and coding on a custom controlled vocabulary, recommending tests to benchmark system performance, attending the research and making insightful observations, and collaborating on the analysis of the results.

He did all of this alongside a busy speaking and work schedule, yet at every call he was prepared, friendly, energised, and full of thoughtful recommendations weaving together technical, behavioural, and experiential expertise. I’ll be looking for opportunities to work together with him again and wouldn’t hesitate to give him my highest recommendation.

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