Oxytocin Organisation

The p3 framework

At the heart of The Oxytocin Organisation methodology is the P3 model – where participation is purposefully assessed, designed and changed. Each activity contains a range of tools and techniques that are to be executed in sequence for the three areas:

  • Culture
  • Data
  • Experience

These methods are created for the organisation to do itself, not to hand-off to an agency or consultancy. It needs to come from within. A prerequisite is that the entire organisation workforce has an appreciation for what digital is and understanding of the complicated and unfamiliar language used. As a generalisation many organisations have a low-level awareness of what digital can do for them, or it’s something the digital team does rather than the whole organisation.

p3 methodology

For each activity, there are a number of actions for different roles. These are listed out with any group activities noted too. 

Role

Action and Knowledge

Group Activity

Chief Executive Officer

Time required, prerequisites and outcomes 

Time required, agenda, tools and outcomes. Leadership should make themselves available to all group activity playbacks

Chief Finance Officer

Time required, prerequisites and outcomes 

Chief Marketing Officer

Time required, prerequisites and outcomes 

Chief Technology Officer

Time required, prerequisites and outcomes 

Chief Operating Officer

Time required, prerequisites and outcomes 

Customer experience manager

Time required, prerequisites and outcomes 

Brand manager

Time required, prerequisites and outcomes 

Marketing manager

Time required, prerequisites and outcomes 

Technology manager

Time required, prerequisites and outcomes 

Change manager

Time required, prerequisites and outcomes 

Talent manager

Time required, prerequisites and outcomes 

Programme manager

Time required, prerequisites and outcomes 

Data strategy manager

Time required, prerequisites and outcomes 

Service designer

Time required, prerequisites and outcomes 

Business analyst/researcher

Time required, prerequisites and outcomes 

Department managers

Time required, prerequisites and outcomes 

Access to leadership can be limited, they have back-to-back diaries that simply don’t allow for any more work. I have witnessed verbal commitment at the outset of such programmes, but when the time comes the don’t have the bandwidth for activities required and attendance in much-needed meetings. It is the entire organisation’s responsibility not just those at the top, middle or bottom, but one where everybody’s contribution is equally critical.

In a recent engagement with a major brand, I calculated it would take 30% of the senior manager’s time throughout the week. This wasn’t available to them as they were constantly in meetings and wanted to delegate the work to a lower-level project manager. This was not an option. Either we’re all available or not. Don’t pretend to be so.

Experience, data, and culture are completely equal and there is no order or intentional waterfall. Many organisations will see they have multiple activities already completed or in a partially completed status. Each tool needs to be completed in entirety, not ‘we have got something suitable’ or ‘we’ll skip that piece’. Building a timing plan that is realistic and achievable matters more than anything else.

The Oxytocin Organisation is now available in Kindle and Paperback formats from Amazon

 

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