Customers & Proposition
Leading South American Retail Organisation
What are our customer’s needs and goals?
Are you making assumptions about who your customers are? Be more worthwhile to them by helping them achieve their goals.
We need to be innovative. Where do we start?
Do you need to create a standout idea but are struggling to get out of the current way of doing things?
How do we organise our platform to perform well?
Are you sure the taxonomy and information architecture are easy to use to reduce bounce and encourage return use?